AI Approach

As a springboard; giving us initial insights and inspiring start points that help us think in new ways, which our strategists may then incorporate into their own work.

Tools: ChatGPT, Gemini, NotebookLM, Perplexity Pro, Springboards.ai

Uses: Summaries, sentiment maps, source checks and general research

Principle: Let AI widen our view while people make the final calls

To help gather context, brainstorm and prototype ideas, sketch initial narratives and executional approaches

Tools: Springboards.ai, ChatGPT, Gemini, Claude, NanoBanana Pro, Midjourney, Veo 3, Runway

Uses: Imagery, storyboards, scripts, moodboards and early concepts

Principle: Let AI help us make our ideas clearer

AI gives us more flexibility in the edit. We can add in missing B-roll, add new backgrounds and extend shots. It gives us more creative options while still keeping the overall output in human hands

Tools: Runway Gen 2, Runway Aleph, Sora, Veo 3, Midjourney, Artlist, ElevenLabs, Adobe Firefly, FreePik, Weavy.ai

Uses: Pre visualisation, GenAI video in place of stock, VO performance when approved, transcription, experimentation

Principle: Use AI to augment what is possible logistically, while keeping our craft human

Helping us speed up organizational tasks, so we can quickly move onto strategic and creative problem solving 

Tools: Gemini for Workspace, ChatGPT, Custom GPTs, Asana, Fathom, Otter, Granola

Uses: Scheduling, summaries, note taking, forecasting and action capture with consent

Principle: Support people so they can focus on the work that matters

More speed, precision, and creative possibilities. Always guided by an editor or artist

Tools: Pencil, Veed, OpusClip, Runway Aleph, Adobe Creative Suite, Firefly, ElevenLabs, DeepL

Uses: Retouching, resizing, translation and adapting content for different platforms

Principle: Blend tech with craft to make better work, not automated work

Deep insights around our clients business and challenges to better match those with the solutions we offer

Tools: ChatGPT, Gemini, Perplexity Pro, NotebookLM, Crystal Knows

Uses: Research, insight gathering and meeting summaries with consent

Principle: Use AI to deepen context and understanding, not to automate relationships

As a planner, creator and amplifier. CRM tools help us reach our customers with the right content. Our public facing words will always be our own

Tools: HubSpot, Canva, ChatGPT, Gemini, Apollo, Zerobounce, Surfe

Uses: Drafts, templates, marketing project creation and content reuse

Principle: AI helps us create marketing machinery, but our words and ideas are always human

As a thinking partner, legal sense checker and fact finder; helping us improve accuracy and transparency across the business. Managers find it helpful for team performance reviews. Operations teams use it to talk through new product options. All our legal work runs through an initial AI filter, ultimately enabling us to push paperwork through much faster

Tools: Gemini, ChatGPT, Copilot, Synergist, HiBob, Xero, HubSpot, Joiin

Uses: Policy drafts, contract checks, forecasting, invoice and receipt capture, pattern spotting, financial analysis and goal setting

Principle: Use AI for clarity and efficiency, not shortcuts

As an assistant; helping with the day-to-day summarising, searching and tiding up the small things. We use NotebookLM to help us digest the most complex reports and white papers

Tools: Gemini for Workspace, ChatGPT, NotebookLM, Fathom, Otter, Granola, Asana AI, Google Workspace integrations

Uses: Internal docs, templates, meeting notes and repetitive tasks

Principle: Augment our understanding, context and efficiency

Heads of Department: Test tools, shape best practice and support their teams

Regional Leads: Pilot tools, document workflows and share learning

Everyone: Stay curious, follow the guidance and use AI responsibly