How we approach Diversity, Equity and Inclusion
For many years the ad industry has been complicit in systematic under-representation, both in the work and the people that make it.
We believe in helping to drive change in the industry and in our communities.
We are committed to helping underrepresented people into our industry, and proactively cultivate an agency where curious, ambitious, diverse people come together to create. Our mission is to ensure that all of us feel safe, valued and heard.
We acknowledge the purposeful approach that this work requires and commit to four areas of action.
Creating an inclusive culture
To create a working environment where everyone upholds our company values, and feels like they belong. This includes a bi-annual staff survey focusing on inclusion and psychological safety. Direct action is taken from feedback alongside our anonymous ‘Just Ask’ platform that welcomes questions to company directors.
Employee policies include those on menopause, miscarriage and an HR incident report system. Staff at Across the Pond have an extra ‘culture and wellbeing day’ in addition to annual leave to nurture their wellbeing. We believe in continual self-education around culture and identity through our external DEI speaker series and give free access to books on these subjects. Julie, our CEO, has signed the Creative Equals pledge to support the AdLand commitments to anti-racism.
Creating an inclusive culture
To create a working environment where everyone upholds our company values, and feels like they belong. This includes a bi-annual staff survey focusing on inclusion and psychological safety. Direct action is taken from feedback alongside our anonymous ‘Just Ask’ platform that welcomes questions to company directors.
Employee policies include those on menopause, miscarriage and an HR incident report system. Staff at Across the Pond have an extra ‘culture and wellbeing day’ in addition to annual leave to nurture their wellbeing. We believe in continual self-education around culture and identity through our external DEI speaker series and give free access to books on these subjects. Julie, our CEO, has signed the Creative Equals pledge to support the AdLand commitments to anti-racism.
Representation in our work
We seek to ensure we have fair, varied and proactively diverse representation of people and communities in our work. This means considering briefs through a DEI lens from the start and throughout a project. We have a mandatory casting and representation policy.
Representation in our work
We seek to ensure we have fair, varied and proactively diverse representation of people and communities in our work. This means considering briefs through a DEI lens from the start and throughout a project. We have a mandatory casting and representation policy.
Considering our agency make-up
To have and retain a diverse team, from as many walks of life as possible. Achieved through mandatory hiring policies, review of all job postings, checking DEI policies of recruiters, and reviewing pay gaps and annual salary review against market rates.
Considering our agency make-up
To have and retain a diverse team, from as many walks of life as possible. Achieved through mandatory hiring policies, review of all job postings, checking DEI policies of recruiters, and reviewing pay gaps and annual salary review against market rates.
Understanding the DEI principles of our suppliers
We engage with our suppliers to understand their DEI policies and ownership status. We have ever evolving proactive efforts to increase the diversity of our freelance talent and suppliers. We have signed the Free the Work pledge to ensure that at least one female director is included in any choice of three directors for a project.
Understanding the DEI principles of our suppliers
We engage with our suppliers to understand their DEI policies and ownership status. We have ever evolving proactive efforts to increase the diversity of our freelance talent and suppliers. We have signed the Free the Work pledge to ensure that at least one female director is included in any choice of three directors for a project.
