Showing customers the advantage of early partnership.
solution
Meaningful Storytelling
deliverables
Launch teaser film
Decode
Industrial buyers have heard big promises about AI and automation for years, but they judge new technology on whether it will work on their own production lines. Intrinsic had established early working partnerships with important customers, but needed to build demand for its software on a bigger scale.
Humanize
Customer research calls helped us uncover exactly what industrial decision-makers need to see before adopting automation, especially in traditional, resistant sectors, and then shaped a narrative that also emphasized Comau's early-mover advantage. This helped blend big-picture vision with practical, informative explainer content.
Activate
Launch film
Cinematic piece of partner marketing, showcasing the software platform.
Automatica debut
Centrepiece of Intrinsic's public arrival.
Lasting sales asset
Supporting Intrinsic's customer conversations.
