Producing one of the most watched documentaries on YouTube.
solution
Cultural Readiness
deliverables
Documentary
Decode
Tech companies sit on some of the most compelling human stories in the world. Google DeepMind’s race to solve protein folding, while pursuing AGI, was one of them. This story, if produced right, could have a place in the cultural conversation with a feature-length documentary.
Humanize
Nearly a decade of working with Google DeepMind gave us the access and the trust to achieve it. Working alongside director Greg Kohs as production partners, we helped bring to screen one of the most significant scientific stories of our time, told with the depth and intimacy it deserved.
Activate
The Thinking Game
A feature-length documentary produced by ATP and directed by Greg Kohs, with a premiere at the Tribeca Film Festival.
Results
Over 300 million organic views on YouTube in the first month. 441 million views as of 2026.