Leading with humanity to build belief in a technology's potential.
solution
Meaningful Storytelling
deliverables
Anthem Video
Decode
Google Ireland needed to bring policymakers and educators on side with Experience AI, an educational program for students. A film of adults explaining why the program mattered would do the job, but the more powerful idea was to let children speak for themselves.
Humanize
Rather than asking children what they thought about the complex topic of AI, we asked them what they wanted for their future. Removing AI from the question, we let their vision shape how it should serve humanity, producing something moving rather than just informative.
Activate
Event film
that let children's unscripted hopes for the future speak to the potential of AI education, shown to Key Opinion Formers at a Google Ireland event.
