Transforming deep research into a brand storytelling engine.
solution
Meaningful Storytelling
deliverables
Content Ecosystem
Decode
Google Research produces some of the most ambitious AI research in the world, but without a consistent approach to storytelling, breakthroughs were being communicated reactively, and the cumulative brand value of world-changing research was going unrealized.
Humanize
By building a content ecosystem that matched the depth and craft of the story to the needs of different audiences, we moved Google Research from reactive announcements to a content engine that made every breakthrough meaningful to the right people, and built brand awareness and equity.
Activate
Content strategy
Shaped a portfolio of disparate breakthroughs into a coherent body of work, with the right format for the right audience.
End-to-end partnership
Working as an extension of the Google Research team, through deep research, strategy, creative and production.
Content ecosystem
60 plus assets across channels, from fast explainers, to cinematic impact stories, and a communication playbook updated from performance data.
Results
Views up 23%, shares up 46%, retention up 194%, and female viewership up 8.1%, measured across January to July 2024.