Launching a complex offering with one simple, infinitely flexible idea.
solution
Meaningful Storytelling
deliverables
Campaign
Decode
Google Workspace needed to launch its newly-branded platform into a crowded market. Microsoft Teams, Zoom and others, had already claimed the language of productivity. It needed to create differentiation with an idea that also had enough flex to speak to every user, in every market, about every tool.
Humanize
The white space wasn’t productivity, but joy; the satisfaction of doing your best work, when collaboration feels effortless. "How it's Done" carried a double meaning: the mechanics of getting things done effectively, and the mastery of doing them seamlessly.
Activate
Global brand platform
A single creative idea built to hold multiple tools, industries and user types cohesively.
Campaign at scale
500 assets across 8 markets, spanning OOH, print, TV and VoD, alongside full language transcreation and a microsite build.
Customer stories film series
Real-world stories that brought the platform to life across verticals.
