Rising above the category with a big, cultural idea.
solution
Cultural Readiness
deliverables
Brand Platform
Events
Campaign
Decode
Standard Bots is the domestic robot manufacturer that makes robotics intuitive and affordable for US businesses. But most of their overseas competitors make similar claims. To drive leads, they needed to tell a story that created affinity with potential customers.
Humanize
Every era of American innovation had its defining tool. We positioned Standard Bots as the accessible solution empowering workers to unleash the next. Bold copy and mid-century American graphics gave the brand a tone and identity unique in the category, and spoke to an age when American manufacturing was revered.
Activate
Brand platform
“Made for those who make America" positions Standard Bots as the robotics company built for the people on the floor, anchoring the brand in a mission that goes beyond automation: to revitalize American manufacturing.
Brand film
Created for CEO Evan Beard’s keynote but crafted for evergreen use.
Event collateral
Including OOH, posters, booth materials and product catalogue designed in the style of a golden era assembly manual.
