An early-stage breakthrough captured in an authentic and human way.
solution
Meaningful Storytelling
deliverables
Launch teaser film
Decode
With more of the world’s infrastructure becoming autonomous and agentic, Circle and OpenMind were preparing to announce a partnership that allows AI agents to pay one another in USDC through Gateway x402, and wanted to use it as an example of their future-facing progress in the space.
Humanize
We simplified a complex achievement in a clear story structure, and then captured the demo in a documentary style to keep everything honest and unvarnished, as is best for a sceptical developer audience.
Activate
Narrative structure
A story framework that aligned both companies’ product and brand teams.
Documentary-style teaser
A short film built around a real demonstration of frictionless AI transactions.
Robotic proof of concept
A working demonstration at the centre of the story, giving the launch its credibility.
Results
The film made agentic AI payments understandable for developers, brought product and brand teams onto the same page, and set the direction for the next phase of the campaign.