Making an invisible research breakthrough easy to see.
solution
Meaningful Storytelling
deliverables
Film series
Decode
SIMA 2 is an AI agent that learns and reasons inside 3D virtual worlds. Google DeepMind wanted its launch to confer leadership in embodied AI and generalist agents. SIMA 2 had to land as a breakthrough people could actually see, in just 2 weeks.
Humanize
We worked with the Google DeepMind team to produce a series of films which make SIMA 2’s intelligence easy for anyone to understand, demonstrating key capabilities, such as generalist learning, advanced reasoning and self-improvement.
Activate
Hero film
Introducing SIMA 2 and what makes it a step forward for generalist agents.
Comparison films
SIMA 1 and SIMA 2 side by side, making progress obvious.
Game demos
Short films showing individual capabilities in action across virtual worlds it had never seen before.
Results
The asset was used in press coverage of the launch in titles like TechCrunch and The Verge.