Social strategy and low-lift toolkit for consistent output.
solution
Meaningful Storytelling
deliverables
Social content framework
Decode
Carve-outs are among the most complex deals in private equity. Cinven has deep expertise in the area, but its value offer was not reaching audiences on its owned channels. The brand’s LinkedIn presence relied on one-off posts, with no consistent thread tying them together. The challenge was building a way to talk about complex expertise regularly, recognisably and with confidence.
Humanize
We mapped what private equity audiences look for on LinkedIn and identified four storytelling lenses, each giving the team a clear way into its carve-out experience. Paired with a new Cinven's new brand identity, and copy and design templates, we made sure every post became a chapter in one consistent narrative.
Activate
Audience and content audit
A clear picture of what Cinven's audiences need and its content gaps.
Storytelling lenses
Distinct angles that help turn carve-out expertise into socially engaging stories.
Social framework
A replicable system that makes it easy to continually post high quality content.
Visual identity
Creating a templatizable look and feel, tying together each asset.
Results
A sustainable social presence that has built momentum around Cinven's core capabilities.